Rural businesses plug into greener vehicles page header image

Rural businesses plug into greener vehicles

Rural businesses plug into greener vehicles

Should rural businesses plug into electric vehicles? – That’s what a recent study in rural Warwickshire sought to answer.

Businessmen and women interesting in testing out the technology and understanding whether it’s a market they should plug into are invited to discuss the findings and test drive the latest technology on Wednesday, 9 November 2016.

Between May 2014-June 2016, the small rural businesses were invited to use electric alternatives for work and leisure, visiting clients, carrying out deliveries and supporting staff travel.

The two year trial by Coventry University, Warwickshire County Council and Greenwatt Technology saw 17 companies from a range of sectors ditching diesel and hooking up to electric cars and vans.

Throughout the study, researchers from the university analysed the use of the vehicles along with any savings, participant feedback and CO2 savings.

In total, the fleet of 17 vehicles loaned across the trial completed 211,934 miles for the businesses involved. One organisation that took part saved £3,226 in fuel costs across the trial period.

To calculate the savings, researchers took a snapshot each month of the price of diesel locally (using three postcodes) and used this against each vehicles recorded mileage. The cost of charging the electrical vehicles was then deducted from diesel costs to estimate monthly savings.

Researchers also found that small businesses could benefit from additional marketing opportunities, for using green technology, along with potentially reducing their carbon footprint.

The free event, Rural Electric Vehicles (WREV) Showcase, was held at Stareton Hall, Stoneleigh Park, Wednesday 9th November 2016

Guests were also encouraged to test drive Nissan LEAF, Nissan eNV200,

Tesla, BMWi3, Hydrogen Mocrocab, VW Caddy biogas, Off road Ziesel electric.

Jason Begley, Research Fellow at Coventry University’s Centre for Business in Society, said:

“Reducing carbon emissions from the transport sector remains an important and pressing concern that impacts all UK motorists. The role of new vehicle technologies is central to this process, but their introduction present a number of challenges for users. This is especially true for rural motorists who are more dependent than their urban counterparts on having access to a vehicle to ensure they can connect with vital services and maintain strong social networks for work and living.

 “The WREV trial is a timely reminder of the very different experience this group of motorists encounter on a daily basis, particularly for rurally-based businesses that depend on economic and effective transport solutions. The findings from this trial will help our understanding of their needs and inform policymakers and other stakeholders in their decision-making when it comes to carbon emissions, low carbon technology and rural motoring.

Mike Woollacott, project director at Greenwatt Technology said:

 “This project has highlighted that there are many rural businesses whose driving cycles are ideally suited to the electric vehicle especially when suitable charge points are installed.  Our project participants across rural Warwickshire have experienced for themselves the benefits of ‘driving electric’ – no exhaust fumes and emissions, genuine fuel savings which can be reinvested back into the business, independence from fuel station refuelling – and the sheer enjoyment of the quiet, comfortable and easy driving style electric vehicles!”

For further information contact Mike Woollacott



About Us

Our company and consultant team has considerable experience and credibility in the field of sustainability, low carbon initiatives and renewable energy as well as a strong track record in feasibility studies, strategic resource planning, enterprise regeneration, project management and dissemination.



Greenwatt Technology
Alcester, Warwickshire
T: 07901 916694

Twitter: @GreenwattUK